Check out the list of Top 10 Most Followed Instagram Influencers –
10 Most Followed Instagram Influencers
Cardi B
Cardi B is ranked 20th on our list. She has 169 million Instagram followers and frequently produces video footage highlighting various fashion labels such as Emilio Pucci and Reebok. The artist even worked with the latter to create a particular collection.
Zendaya
Zendaya, star of the smash TV show “Euphoria” and the sci-fi blockbuster “Dune,” was included to Time’s 2022 list of the 100 Most Influential People of the Year. The actress is certainly making an impression onscreen as well as in fashion for Generation Z.
Zendaya’s Instagram account has 184 million followers and is mostly dedicated to style and fashion photos. She partners with various brands, including Di Petsa, and Lifestyle Asia named her one of the top fashion influencers in 2021.
Neymar
Neymar, the Brazilian King of Social Media, is the most followed Brazilian soccer player. He has 213 millions followers on Instagram – almost matching the entire population of his home country.
Neymar’s most well-known brand collaboration is with the sportswear brand Puma, which has even seen the creation of a footwear line. He also used to work with Qatar Airways and featured in a 2022 World Cup promotional video.
Miley Cyrus
Despite various difficulties in the past, former Disney star Miley Cyrus has a tremendously successful music career and is regarded as an essential industry influencer.
Despite the fact that she primarily uploads music-related material on Instagram with her 213 million followers, Cyrus has had a number of successful collaborations with brands such as Gucci and Dolce Glow.
Kourtney Kardashian
This Kardashian is the first, but far from the last, on our list. Although Kourtney Kardashian has less Instagram followers than her siblings, she is a powerful influencer in her own right, with 224 million followers.
Kourtney has been trying to promote debates about altering the fast fashion industry as a brand ambassador for Boohoo, a brand not known for its sustainability standards. She is also involved with Lemme and Fit Tea.
Nicki Minaj
Anyone who is nicknamed “the Queen of Rap” is likely to be influential, and Nicki Minaj’s influence on the music business is indisputable. Surprisingly, she has lately joined the ranks of gaming influencers thanks to a deal with Call of Duty.
The massive amount of attention the news is receiving on Instagram is proof that there are at least a few gamers among the musician’s 225 million followers. Minaj frequently collaborates with fashion and cosmetics firms such as Fendi and M.A.C. in addition to gaming.
Jennifer Lopez
Jennifer Lopez, popularly known as JLo, has been a significant inspiration for Latina women because she became an influencer before it was a recognized marketing tool. Her original content shared with her 251 million Instagram followers and on X / Twitter contributes significantly to her impact.
Lopez occasionally engages in brand relationships in addition to this content. Her most recent collaboration is with Revolve on footwear.
Virat Kohli
Even if you don’t follow cricket, you could recognize Virat Kohli, who was also featured in our list of the best X / Twitter accounts. This Instagram influencer has 257 million followers, and many of his posts are about fitness and collaborations with brands.
In a unique Instagram collaboration, Kohli is acting as a brand influencer for HSBC India. And, like Neymar, he has a deal with Puma.
Taylor Swift
Taylor Swift, as one of the world’s most popular performers, has an indisputable influence on her 271 million Instagram followers. Swift’s real and relevant material is on brand with her music, earning her the title “The Ultimate Influencer” from The Good Creator Co.
Swift’s reach is what makes her so appealing for brand collaborations. She’s collaborated with Stella McCartney, Apple Music, and other well-known brands. However, unlike many others on this list, Swift’s Instagram rarely features sponsored posts. Her animals, however, are a another matter.
Justin Bieber
Affise picked this influencer as the top Canadian influencer in 2021. Justin Bieber, the singer and entrepreneur, is ranked twelfth on our list with 292 million Instagram followers.
Bieber spends far more time on Instagram than he does on X or Twitter. Despite the fact that many of his posts are personal, he did a campaign with Amazon in 2020, venturing into virtual influencing. Bieber occasionally promotes his clothes company on the social network.