Check out the list of Top 5 Social Media Influencers – Influencer marketing is a type of social media marketing that capitalizes on the influence of individuals who have a large social media following. Consumers interact with a business that is targeting them as potential clients through the influencer.
Because followers regard influencers as industry experts, marketers can work with them to promote their brands through recommendations or highlighted content. This can be clear, but it works best when it’s subtle, woven into the influencer’s social media post without interfering with style and message. By incorporating an influencer into your marketing approach, followers are more likely to believe your company is associated with a philosophy or interests they trust, leading to engagement with your business.
Top 5 Social Media Influencers
Automotive
Lewis Hamilton (lewishamilton): Automotive influencer and Formula One racer. 31.5M Instagram followers, 6M Facebook followers, 107K YouTube subscribers.
Alex Hirschi (supercarblondie): Automotive vlogger and Dubai’s first female car influencer. 50M Facebook followers, 11.6M Instagram followers, 10.9M YouTube subscribers, 87.9K Twitter followers.
Ken Block (kblock43): Automotive vlogger and Rally, RX, Gymkhana, and Gymkhana racer. 8.5M Instagram followers, 7.5M Facebook followers, 2.12M YouTube subscribers, 540.4K Twitter followers.
Richard Rawlings (gasmonkeygarage): Automotive entrepreneur, reality TV star on “Fast N’ Loud,” and owner of Gas Monkey Garage. 4.9M Facebook followers, 4.8M Instagram followers, 1.04M YouTube followers, 340.4K Twitter followers.
Gabe Florido (carlifestyle): Automotive blogger and founder of CarLifestyle. 4.2M Instagram followers, 777K Facebook followers.
Beauty
Huda Kattan (hudabeauty): Makeup artist, beauty vlogger, and founder of WISHFUL. 52.1M Instagram followers, 7.9M Facebook followers, 4.1M YouTube subscribers, 222.5K Twitter followers.
Nikkie de Jager (nikkietutorials): Makeup artist, beauty vlogger, and founder of Nimya. 17.2M Instagram followers, 14.1M YouTube subscribers, 2.1M Twitter followers, 1.6M Facebook followers.
Zoë Sugg (zoesugg): Beauty vlogger, founder of Zoella, and author. 9.3M Instagram followers, 4.9M YouTube subscribers.
Manny Gutierrez (Mannymua733): Makeup artist, beauty vlogger, and founder of Lunar Beauty. 4.8M YouTube followers, 4.1M Instagram followers, 1.4M Twitter followers, 565K Facebook followers.
Shayla Mitchell (makeupshayla): Makeup artist and vlogger. 3.1M Instagram followers, 754K YouTube subscribers.
Fashion
Cole Sprouse (colesprouse): Actor and photographer. 34.8M Instagram followers.
Chiara Ferragni (chiaraferragni): Fashion blogger, designer, and model. 28.8M Instagram followers, 1.2M Facebook followers, 776K Twitter followers.
Camila Coelho (camilacoelho): Fashion blogger and designer. 9.8M Instagram followers, 2.5M Facebook followers
Lauren Conrad (laurenconrad): Television personality, fashion designer, and author. 6M Instagram followers, 2.8M Twitter followers, 2.4M Facebook followers.
Aimee Song (aimeesong): Fashion blogger, designer, and author. 7M Instagram followers, 364K YouTube subscribers, 64.4K Twitter followers.
Food
Burak Özdemir (cznburak): Chef and restaurateur. 45M Instagram followers, 616.7K Twitter followers.
Salt Bae (nusr_et): Butcher, chef, food entertainer, and restaurateur. 50.9M Instagram followers.
Amaury Guichon (amauryguichon): Pastry chef and owner of The Pastry Academy. 12M Facebook followers, 10.8M Instagram followers.
Skyy John (tipsybartender): Bartender and vlogger. 35M Facebook followers, 7.6M YouTube subscribers, 6.3M Instagram followers, 167.8K Twitter followers.
Health and fitness
Michelle Lewin (michelle_lewin): Personal trainer and fitness entrepreneur. 15.3M Instagram followers, 8.5M Facebook followers.
Jen Selter (jenselter): Nutrition, fitness, and lifestyle blogger. 13.6M Instagram followers, 9.2M Facebook followers, 57.7K YouTube subscribers.
Kayla Itsines (kayla_itsines): Fitness vlogger, trainer, entrepreneur, and author. 15.5M Instagram followers, 414K YouTube subscribers, 366.6K Twitter followers.
Simeon Panda (simeonpanda): Fitness vlogger and entrepreneur. 8.2M Instagram followers, 2.7M YouTube subscribers.